Monday, August 2, 2010

How Much Is A New License?




These days many people have got to see Gallio dressed in blue flags with a new graphic symbol: the capercaillie.

This is a brand created in a project that involves the construction of defensive un'impianto from the center of Gallio Ongara port on the mountain, ambitious work that will be a first step towards the realization of a large ski area extended beyond the municipal boundaries.

This mutual desire to enhance the tourism potential of the territory led after the decision to extend the use of this mark to the entire tourism promotion of the City of Gallio.
A brand therefore precise purpose that does not intend to replace the historic coat of arms.

The City intends to follow a path already started for some time from other resorts, you can include in the collective perception of the importance, the symbol of the squirrel to Cortina d'Ampezzo, that in its coat of arms has the Tower.

The flags on display are one of the tools that the City has put together this summer, other gadgets will be T-shirt, polo, hat, sweatshirt, water bottles (in co-branding with the Swiss company Sigg) can all be purchased at ' Tourist Office and shopping center. The choice

dell'urogallo as a symbol of the territory, was inspired by large areas of conifers that have always ensured the presence of this huge bird, and the fact that it is the most noble of all tetranoidi, place names associated with gallium ( Talking crest) and constitute one of the symbols of the culture of hunting territory.

A graphic sign of impact for immediacy and ease of storage revealed a higher ability than the tourist town coat of arms.

colors, blue and gold, were taken from the ancient coat of arms in which, we must remember, the purple (Fascist leader) was added only during the fascist era (Royal Decree of September 7, 1933) and never removed, as did other municipalities, after the abolition of the DLL after October 26, 1944.

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